At OpenFender, we’re always looking for ways to support racers in pursuing their dreams. That’s why we’re thrilled to announce the launch of our new Merch Shop—a simple, streamlined solution for racers to create and sell their own merchandise. Whether you’re a seasoned pro or just starting out, our platform makes it easier than ever to build your brand and connect with your fans. And the best part? It can all be done in just three easy steps!
Getting started is as simple as creating a free OpenFender account. If you’re already part of the OpenFender family, just log in and you’re ready to go. Our platform is designed to be user-friendly, so you can dive right into the action without any hassle.
Once you’re logged in, it’s time to get creative! Our intuitive design tools make it easy to create custom merchandise that reflects your unique style and personality. Whether you want to feature your racing number, a favorite quote, or a custom logo, our platform gives you the freedom to design merchandise that truly represents you. The possibilities are endless, and you don’t need any design experience to make something amazing. (Download assets here)
With your designs ready to go, the final step is to launch your shop and start selling! Our platform handles everything from production to shipping, so all you need to do is share your shop with your fans and supporters. Plus, there are no upfront costs or hidden fees—just pure profit from every sale you make.
The OpenFender Merch Shop is more than just a tool—it’s an opportunity to connect with your fans, grow your brand, and take your racing career to the next level. So why wait? Start creating your merch today and see how easy it is to turn your passion into profit!
Ready to get started? Sign up now and take the first step towards your very own merch line!
Launching your own merch line is a fantastic way to build your personal brand and connect with your fans and sponsors. If you’re looking for inspiration, here are five T-shirt ideas that are perfect for any racer:
These T-shirt designs are not just about style—they’re about telling your story as a racer. Whether you’re celebrating a big win or showcasing your sponsors, these ideas will help you create merch that your fans will love.
Ready to design your own? Start creating today and turn your racing passion into wearable art!
🏁 New Merch Drop Alert! 🏁
I’ve just launched my own merch line, and I couldn’t be more excited to share it with you all! From bold racing numbers to custom car sketches, there’s something for every fan. Check out the collection now and rep your favorite racer! 🏎️🔥
👉 [Add a link to your shop]
#RacerMerch #NewDrop #SupportYourDriver #RaceDayReady
A carousel of images or a short video showcasing different T-shirt designs. Include a mix of flat lays and action shots of you wearing the merch.
Ever wondered what goes into creating my racing merch? Here’s a sneak peek behind the scenes! 🎥✏️
From designing my race number tees to selecting the perfect track outlines, each piece tells a part of my journey. Check it out and grab your favorites! 💪
👉 [Add a link to your shop]
#BehindTheScenes #MerchMaking #TrackYourJourney #RacingLife
A short video or a series of images showing the design process—sketching, selecting materials, or even a time-lapse of the final designs coming together.
Shoutout to all my amazing fans who’ve already grabbed some merch! 🙌 Your support means the world to me. If you haven’t yet, there’s still time to get your hands on your favorite designs. Don’t forget to tag me in your pics—let’s see how you rock the gear! 😎
👉 [Add a link to your shop]
#FanLove #RacerMerch #TagMe #GearUp
A collage of fan photos wearing your merch, or if not available yet, mock-ups of fans in your designs with a call to action for them to share their photos.
These posts will help create excitement, offer a behind-the-scenes look, and build a sense of community around your merch.
As a racer, your focus is usually on speed, precision, and performance on the track. But what if I told you that selling merchandise (merch) could also fuel your racing career? Whether you’re a grassroots driver or competing at a professional level, selling your own merch can create exciting opportunities to grow your brand, connect with fans, and even fund your racing journey.
Here’s why you should consider selling merch as a racer:
In motorsports, it’s not just about what happens on the track; it’s about the story you tell off the track as well. Selling merch allows you to showcase your personality, style, and racing identity. Whether it’s a custom T-shirt, hat, or even a sticker with your racing logo, fans get to wear a piece of your brand, helping you establish a recognizable image.
Fans love to support their favorite racers, and merch gives them a tangible way to do so. Whether they’re wearing your apparel at a race event or repping your brand online, merch keeps you connected with your audience. Plus, every time a fan wears your merch, they’re spreading the word about you, acting as a walking billboard for your racing brand.
Racing is expensive, and every dollar counts. Selling merch is a great way to generate an additional revenue stream to cover race expenses, car upgrades, travel, or entry fees. With platforms like OpenFender’s Speed Merch Studio feature, you don’t need a huge investment to get started. You can design and sell high-quality merchandise without the upfront costs or technical hassle.
Having a solid personal brand and engaged fanbase makes you more attractive to potential sponsors. Sponsors want to see that you’re not only a talented racer but also someone with influence and a dedicated following. Selling merch shows that you’re serious about your brand, which can lead to more lucrative sponsorships down the road.
Racing can be a solo pursuit, but with merch, you create a sense of community among your fans and supporters. When your fans wear your merch, they become part of your racing journey. It brings people together, building a loyal fanbase that can grow as your career progresses.
Out of sight, out of mind is a real challenge for racers, especially between seasons or races. Merch helps you stay relevant and present in your fans’ lives even when you’re not competing. Whether it’s a fan wearing your shirt to their local car show or posting about it on social media, merch ensures you’re always part of the conversation.
Thanks to tools like OpenFender’s Speed Merch Studio, selling merch is easier than ever. With just a few simple steps, you can create your own online merch store, design your products, and start selling—all with no upfront investment or complex tech requirements. Plus, the platform is designed specifically for racers, so you know you’re getting exactly what you need to promote your racing career.
Selling merch isn’t just a side hustle; it’s a strategic move to build your brand, engage with fans, create new revenue streams, and attract sponsors. As a racer, your passion for speed can translate into growing a personal brand that lasts beyond the track. So, gear up and get your merch game started—your fans are waiting!
